Hi! I’m Eliana E. Ortega, a Certified Head Lice Expert and the founder and CEO of Larger Than Lice®️.
I founded Larger Than Lice in 2015 (previously known as Lice Treatment Group, LLC) after transitioning out of my role as a lice-removal technician for an established lice-removal company in New York City. I founded the company knowing that it was time to achieve my long-awaited goal of working for myself.
I found my passion in helping families, schools, sleepaway camps, and individuals get through the trying times of a lice infestation. It became my personal mission to remove the stigma of head lice, create awareness, and make lice removal for my clients a more pleasant experience than expected!
Since founding my company, I have continued to invest in myself and my business significantly in order to improve my knowledge, lice-removal techniques, and expertise and to become a better business leader and lice expert.
To date, as a company, we have treated over 15,000 families and use our own proprietary lice-removal system, The Larger Than Lice Technique of Cutting-Edge Lice and Nit Removal®. Using this system, my team and I perform successful and effective lice treatments in all hair types and have expanded the practice across the entire New York Metropolitan Area.
Larger Than Lice®️ reflects Eliana's can-do attitude and her ability to give people the perspective that there are bigger things to worry about in life than lice!
The Larger Than Lice®️ Difference
Eliana has over a decade of head lice removal experience. She started working as a lice technician for one of the most well-known lice-removal companies. Immediately, she became passionate about the lice industry and was determined to scale, so she decided to invest in her training and certification at the Shepherd Institute.
In the years working for upper-class families and private schools in the New York City area, Eliana developed her own procedure to treat and remove head lice, The Larger Than Lice Technique of Cutting-Edge Lice and Nit Removal®. Her proprietary techniques, meticulous skills, and safe and effective, natural line of high-quality lice treatment products made her the first-rate Certified Head Lice Expert in New York City.
In 2021, she launched The Larger Than Lice Academy Training and Certification Program to teach others her proprietary techniques and provide them with a step-by-step roadmap to launch their own lice-removal businesses.
To date, she continues to shine as one of the first female-led head lice-removal business owners in the New York City area. She has even been recognized in the news for her achievements as a leader in the head lice removal business and the positive impact she has made on over 15,000 families.
What Our Larger Than Lice®️ Clients Are Saying…
“I wish I had found out about Eliana before everyone in our family got lice. She was wonderful, thorough and calm; and finally we are lice free. And she is wonderful with children. Highly, highly recommend.”
